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"We love building products, and like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph, " he writes.
CNN: Why faces matter to Facebook
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When stories and narratives are more fully fleshed out, viewers are more likely to love video content and even share that content with their friends.
FORBES: A Big Little Secret To Viral Videos
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Virurl seeks out and vets great content and then helps publishers and advertisers to monetize each piece of content (that could be a video, an article, or an advertisement) by connecting publishers or advertisers with influencers on the Web. (According to Virurl, influencers are considered to be anyone who visits their platform, looking to share new content with their audience).
FORBES: Going Viral: A Startup Monetizing Content For Publishers And Advertisers