Branded to non-branded keyword mix - if all you're getting is branded search traffic, you'll want to conduct a technical and content SEO audit of your site as something is probably not in order.

从品牌到非品牌关键字组合——如果你只是想通过搜索流量打品牌，那你需要采取一种技术，并且要把你的网站内容进行搜索引擎优化，因为有些事情可能是没有规律性的。

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Sharing your unique content is something that would be hard to do if you had your SEO hat on, but in the social world, its fine.

分享你独特的内容是很难做的，如果你有自己的量化搜索引擎帽的话，但是，在社会世界里，这是很好的。

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SEO specialists, design specialists, hosting services and content specialists all work together to maintain a successful web site.

SEO专家、设计专家、主机服务和内容专家都为了维护一个成功的网站协同合作。

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Creating content for SEO, for example, is not content marketing.

FORBES: Online Display Ads: The Brand Awareness Black Hole

Make sure your content is SEO-friendly.

FORBES: Magazine Article

And while my hat is off to those of you who try to keep up with the wealth of SEO-laden content needed for online branding of your businesses, what you may not realize is how consistently you are being judged by what you say about yourself, unwittingly alienating the kinds of clients capable of taking your career to the next level.

FORBES: Don't Write Yourself Off: Bio-writing Secrets to Living Larger Online