In fact the findings of the Econsultancy survey fly in the face of those I wrote about in When It Comes To Content Marketing, Seeing Is Believing where I made reference to another survey which revealed 95 percent of marketers believe visual content is very important for online marketing.

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Summly simplifies and boils down the content of Web pages--reference material, news items, Quora answers, you name it--to a few bullet points.

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So, your understanding seems to be based on a misreading of the title and assumptions based on that, rather than on reference to the actual content of the article.

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