Participating in social media allows you to take creativity, unique content, and linking to the next level.

参与社会化媒体能使你得到创造性、独特的内容和连接到下一水平。

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How do you balance the two Web models: the one where linking is everything, where you want content picked up by other sites, and the one where your content has to be exclusive?

如何平衡这两种网页模式：一种是所有东西都有链接，你想要经其他网站挑选过的内容；另一种是你的内容必须是量身打造的？

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You cannot implement linking between content in a supported way, or personalization.

您不能以一种不受支持的方式在内容之间实现链接或个性化。

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In addition to sharing your latest content and linking to info on your most recent event, have conversations.

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However, the sites that claim to be unfairly demoted may simply not be relevant in searches for a host of other reasons, such as irrelevant content or paid linking.

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By creating content with popular terms and linking back to it from legitimate ranked sites, the rules search engines like Google use to prioritize results are subverted.

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