The more publishers start publishing the content, readers become exposed to it and then the activist bloggers and people who are on the content side will be more excited about putting it in.
As people relied on their Daily Me instead of traditional media sources, the dystopians feared that people would only consume information that reinforced their existing beliefs, rather than being serendipitously exposed to content that challenged or conflicted with their existing perceptions.
The kids who participate in the videos are not fed scripts, rather they are expected to learn the material and become the teachers, bringing science to life for the students exposed to their content.