The Information and Content Exchange protocol, or ICE, emerged in 1998 as one of the earliest major industry standards to use XML.

信息与内容交换(Information and Content Exchange)协议(简称ice)出现于1998年，作为使用XML的最早的主要业界标准之一。

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In Eikon, the search and answer function brings together the legacy platforms and all the content including estimates, fundamentals, holdings, prospecting databases, search content, exchange content and a slew of other information that in the past was on disparate products, each with a different look and feel.

FORBES: Thomson Reuters Brings Google-Like Search To Market Information

Fijian International Nicky Little kicked Sale's only points of the game as both sides seemed content to exchange penalties.

BBC: Pointless Bedford fail again

Vodafone is also running several pilots, says Richard Saggers, the head of its mobile advertising unit, in which subscribers receive free content in exchange for viewing ads.

ECONOMIST: Mobile advertising