Westerns, Regency romances, film noir: those are genres kinds of stories with specific categories of subjects and conventions for their contentandpresentation. (Stories about superheroes are a genre, too.) Prose fiction, sculpture, video: those, like comics, are media forms of expression that have few or no rules regarding their content other than the very broad ones imposed on them by their form.
The editors have instead placed their emphasis on the creative aspect of content curation andpresentationand on testing assumptions about the resource-intensive nature of magazine publishing.
But distinctive mobile usage patterns have emerged that accommodate low attention spans, multiple input options for search terms andpresentation of rich content.