The alliance also could jointly sell AD space around that content, splitting the revenue among them.

联盟成员还可以联合出售这些报导的广告空间，然后分享收入。

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The alliance could also jointly sell AD space around that content, splitting the revenue among them.

联盟成员还可能联合出售这些报道的广告空间，然后分享收入。

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Sina, which operates a heavily news-driven site, claims the alliance already has a team putting together content about the Games.

新浪网是一家高度倚重新闻内容的网站，它声称奥运报导联盟已建立一个团队负责将所有关于比赛的内容汇总。

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"Eat Pray Love is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer, " said Mindy Grossman , CEO of HSN.

FORBES: New Flick Unites HSN And Sony Pictures

Secondly, Samsung has forged a strong alliance with YouTube which has made great strides in advertiser-supported video content.

FORBES: Will Apple's iTV Actually Be Samsung's SmartTV?

One early example is an alliance LG announced Monday with YouTube that will ease the upload of 3D content from LG devices to the popular video site.

FORBES: LG Targets One Million Tablets, 30 Million Smartphones In Comeback