It is based on the theory of the heterogeneity of consumers’demand. It is very important for finding market opportunities, grasping consumption hotspots, guiding consumption trend and reaching profitable targets.
它是根据消费者需求的异质性理论提出的,对发现市场机会,把握消费热点,引导消费潮流,达到盈利目标具有非常重要的意义。
参考来源 - 基于顾客满意度与忠诚度的市场细分研究·2,447,543篇论文数据,部分数据来源于NoteExpress
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