78% of consumers trust peer recommendations.

78%消费者相信同行推荐。

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Under this background, this paper has carried on research on antecedents of consumers trust in B2C e-commerce.

在此背景下，本文对B2C电子商务中消费者信任前因进行了研究。

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Consumers trust in Chinese and EU brands or certifications are different and its formation mechanisms are also different.

消费者对中国牛奶、欧盟品牌牛奶和经过认证的有机牛奶的信任存在差异，且其形成机制也略有不同。

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So consumers who want to eat shrimp are faced with two choices: trust that random spot checks find any problems with seafood imports or pay more for domestic, wild harvested shrimp.

VOA: standard.2010.05.27

Swipely is also counting on merchants who consumers trust to introduce Swipely to them.

FORBES: Swipely Expands Credit Card-Based Loyalty Service

While data suggests that just 14% of consumers trust ad messages, 90% of consumers trust peer reviews, according to Nielsen.

FORBES: Preparing For A World Where Customers Learn To Say No

Creative comes later because it will be dictated by the specifics of the particular media that target consumers trust most.

FORBES: Visa Re-invents The Advertising Model: The Media Plan Precedes Creative Development