Economic theory tends to support the optimists. Rational consumers should adjust their long-term spending in response to changes in their wealth, not the ease with which they can tap it.

现有的经济理论倾向于支持乐观派，理性消费者会依据财富变动而对他们长期支出进行调整，而不是悠闲自在的去面对。

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Instead of beating the bushes for customers with individual referrals or scattershot ads, you can tap into a targeted group of consumers en masse to jumpstart sales.

与其单个地搜寻顾客或漫无目标地打广告，这种法子将使你一举挺进目标顾客群，从而一鸣惊人。

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Apple's iPhone has led the way in demonstrating that consumers are becoming more interested in devices that can tap the Internet or run clever applications.

苹果的iPhone一马当先，展示了消费者对于可以上网或运行有趣应用程序的设备越来越有兴趣。

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Just as consumers tap into personal networks like Facebook, Twitter and Amazon.com to learn, share and shop better, innovative SMEs are with increasing frequency leveraging business networks to better manage their trading relationships and commerce activities.

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Falling interest rates boosted house prices and allowed consumers to tap into this money by refinancing their mortgages.

ECONOMIST: The economy

Google Wallet is built to work with the fast growing MasterCard PayPass network-a merchant point of sale service that enables consumers to tap to pay.

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