Consumers must be given a choice, however, before they can express their preference.

但在消费者能够表达偏好之前，他们必须能够有所选择。

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Research from both Geico and third parties shows that consumers with a preference for mobile-based transactions and service tend to be younger than those who prefer a more-traditional web browser.

从Geico和其他第三方机构作的调查显示相比更加传统的用互联网浏览器作业务来说，更年轻的消费者用手机作业务。

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But consumers' strong preference for natural products means that the bergamot groves that line Calabria's coast are likely to be kept busy for many Christmases to come.

但消费者对天然产品的强烈偏好意味着卡拉布里亚海岸的佛手柑园很可能在许多圣诞节到来之时繁忙起来。

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More and more, consumers are conveying their preference for fewer choices and simpler customer experiences.

FORBES: Why Less Is More for Holiday Shopping

Think of the overwhelming preference of consumers and enterprises, especially schools and universities, for iPads today.

FORBES: University Deploying Thousands of Windows 8 Tablets Is Smart Tactics, Flawed Strategy

Better Place struggled partly because it only had a few dozen battery-switching stations in Israel and Denmark the company abandoned projects in the U.S. and Australia while the specially adapted Fluence sedans were too large given the small-car preference of local consumers.

WSJ: Electric-Battery Startup Better Place to Fold