Chinese models are the faces of beauty and fashion campaigns that sell dreams to women all over the world, which means Chinese women are not just consumers of fashion—they are central to its movement.

中国模特是向全球女性兜售梦想的美丽和时尚运动的代表，这意味着中国女性不仅是时尚的消费者，更是时尚运动的核心。

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He considers the "localism" movement, which urges consumers to stick to indigenous produce and shun green beans flown in from Kenya or tomatoes from Spain.

他认为，“本地化”运动敦促消费者坚持本地的出产，避开肯尼亚的绿豆或是西班牙的西红柿。

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It's a phenomenon that can be credited in part to the eat-local movement and the explosion of farmers markets, where consumers can meet, ask questions of and even visit the people who grow their food.

这种现象之所以发生，部分原因在于许多土食者[只吃当地种植的新鲜蔬菜]发起“土食活动”，而且农贸市场规模也在不断扩张，因此许多消费者可以亲自询问蔬菜质量甚至拜访那些农场主。

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Facing many CPG brands is a movement where consumers are taking more control--there are four diet soda brands in the top 10--and pushing back on conceived notions on what "permission" they should give to brands.

FORBES: Magazine Article

Yet, unlike cable, there hasn?t been a successful movement to give the consumers the kind of flexibility which OpenCable has the potential to do.

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The idea is for a brand to discover an issue or idea that really matters to consumers, then help build a movement behind that idea.

FORBES: What Marketers Can Learn From The Largest Act Of Civil Disobedience in Canadian History.