However, some consumers may resent being told what to believe and some may distrust the message.
然而,一些消费者可能对被告知应该相信什么感到不满,而一些人可能不相信这个信息。
First, consumers may take CSR spending as a "signal" that a company's products are of high quality.
首先,消费者可能将企业社会责任支出视为企业产品质量高的“信号”。
A third risk is that consumers may infer the intended conclusion but question the validity of their inference.
第三个风险是,消费者可能会推断出预期的结论,但对其推论的有效性提出质疑。
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