There are other non-financial demotivators that brand marketers need to understand. Consumers cited “boring rewards” and the feeling that “all loyalty programs look alike” as reasons for not belonging to a loyalty program. Additionally, there was a high percentage of what COLLOQUY refers to as “category churners—people who had previously played the game and dropped out.” According to the company, “While dropping out of a program is a common consumer experience, the number of consumers churning from the entire category of loyalty programs should raise alarms for loyalty marketers. Clearly, we're not doing enough to keep customers engaged.”
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It cited the need to protect consumers, an unconvincing reason to some legal experts.
它援引一个对一些法律专家不能信服的保护消费者需要的理由。
Another reason consumers are opting to buy new smartphones is inadequate performance of their existing devices, cited by 45 percent of customers this year-up from 33 percent last year.
消费者选择购买一部新智能手机的另一个原因是他们的现有设备性能不足，有45%的受访者在今年的调查中提到了这一点，高于去年33%。
One study cited $160 million spent on advertising to consumers in 2005 compared with the $4 billion spent by the pharmaceutical companies.
一项调研显示，2005年医疗器械直接面向消费者的广告费用是一亿六千万美元，而医药产业花费了四十亿。
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