There are substantial differences among consumers with similar demographic characteristics.

具有相似人口统计学特征的消费者之间存在实质性差异。

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Performance testing with new consumers should also be considered, since different consumers can have different load characteristics.

也应当考虑为新客户进行性能测试，因为不同的客户有着不同的负载特性。

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Even for consumers, the characteristics that engage are software related: Facebook, Search, games, to name a few.

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An international business faced with a pure global market environment where consumers derive value from global characteristics only must pursue a cost leadership strategy.

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An international business faced with a pure multinational environment where consumers derive value from multiple local characteristics must pursue a localization leadership strategy.

FORBES: Two Misplaced Debates In Business Strategy