The mobile ad service will let Google draw analysis from consumers' phones, as well as their computers, and enable the company to provide insight on which display ads are most effective and which delivery formats perform best.
Squeezing more dollars from a shrinking pool of already stretched-to-the-limit FHA mortgage consumers is ill conceived and based on flawed analysis, and the results speak for themselves.
More importantly to this analysis, mobile shopping boomed with 24% of consumers using a mobile device to access online retailers, and purchases were up 16% over last year.