Cause consumer usage of the Internet has really changed very dramatically.

因为用户对互联网的使用方式，发生了巨大的变化。

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Recent reports still point to mobile inventory being around 80% in-app compared to 20% mobile web, which doesn't match consumer usage patterns.

最近的报告还指出移动库存大约80%为应用程序内置广告， 20%为移动网页，这并不符合消费者使用移动设备的模式。

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The ability of content owners to restrict reuse of their works leads to the creation of browser options for a wide range of consumer choices of usage rights.

内容所有者能够限制对他们的作品的重用，这导致了众多浏览器选项的产生，这些选项涵盖了各种消费者使用权选择。

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It remains very early in the game, and there is still tremendous room for consumer usage and category growth by multiple players in this space.

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It means that as carriers try to profit from consumer usage, they may discourage customers using iPhone and Android powered phones from increasing video, picture and Web data downloads in the exponential fashion that Apple and Google investors are accustomed to seeing.

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In India, for example, nearly 50% of consumer Internet usage is accessed through mobile phones.

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