It involves a huge amount of consumer testing.

这涉及到巨量的消费者测试。

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Consumer testing and feedback can be achieved at low cost today with the Internet and social media.

有今天的互联网和社交媒体，可以用很低廉的成本获得消费者试用和反馈数据。

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Without known consumer requirements, it may be difficult to provide correct functionality and there is a danger of expending development and testing effort to produce operations that will not be used.

如果不知道使用者需求，则可能很难提供正确的功能，因此就有可能存在将开发和测试工作浪费在提供将不会使用的操作上的风险。

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Citibank has announced plans to begin consumer testing a new credit card technology, labeled Card 2.0, or 2G, by the company.

FORBES: Citibank's New Tech May Revolutionize Credit Cards

Pepsi has small product-development teams that come up with new ideas and perform consumer testing, independent of brand managers overseeing established products.

FORBES: Gone Flat

We will review these and other public comments in the weeks ahead to determine what we think is the best path forward for addressing the complex issues related to direct-to-consumer testing products.

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