An example involving a nationwide consumer recall shows how companies should use social media and speak the language of consumers.

一个在中国进行产品召回的案例，展现了企业如何使用社交方法来应对消费者的意见。

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As you may recall, Consumer Reports and others said the iPhone 4 had antenna problems that caused it to drop calls.

你应该还记得，消费者报告和其它一些报告曾揭露了iPhone 4的天线存在问题，会导致通话的中断。

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By actively listening to consumers on BBS and other social media sites during the recall, the company adjusted its online messaging to answer consumer questions.

通过积极主动的聆听消费者在BBS和其他社交媒体的评论，公司将线上留言转变为在线客服问答的方式。

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The CPSC move comes after consumer groups urged the commission in February to recall the seats, said Rachel Weintraub, director of product safety at the Consumer Federation of America, one of the advocacy groups.

MSN: 4 million baby seats recalled after injuries - Health - Children's health | NBC News

For manufacturers, that message is especially important during an inquiry or a recall as it can maximize consumer confidence in every brand the company still has on the market.

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Washington (CNN) -- Lawmakers have scheduled a hearing Thursday to look into the recall of popular pediatric medicines by drugmaker McNeil Consumer Healthcare, which has initiated four recalls of its products in the past seven months.

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