In addition to the promise of a broad, loyal consumer base, social games offer the appeal of interaction with one's friends and family in the real world.

除了广泛而忠心的消费者，社会网络游戏还满足了和现实世界中的朋友以及家庭成员相互交往的需求。

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How can you ensure that you brand promise and the consumer experience match up?

怎样才能保证你的品牌承诺与消费者的经验相协调呢？

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Snow's rapid growth illustrates the promise of China's vast consumer base.

雪花啤酒的快速增长显示了中国庞大啤酒消费市场的广阔前途。

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Retired 8 years ago from Japan's No. 3 consumer lender, Promise, to grow mangoes, bananas.

FORBES: Japan's 40 Richest

As the line between social networking and commerce blurs, delivering on the brand promise and earning consumer loyalty are more important than ever.

FORBES: Retail - Delivering the Future Today

Successful companies will marry their deep understanding of their medical science with their total commitment to health outcomes and individual consumer preferences to deliver on the promise of personalized medicine.

FORBES: Ernst & Young Outline New Vision of Patient-Centric Healthcare