It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product.

可以认为，许多消费者对营销策略的不满源于不能将广告仅针对某一特定产品的可能买家。

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The advertising industry is currently reacting with more in-program product place-ment, which has drawn regulator and consumer advocate attention, but not much revenue.

广告业现在有计划的进行产品推广，这也引起了监管者和消费者的注意，但是没有更多的收入。

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The ChoiceStream advertising product aims to generate personalized banner ads for each consumer, using data on shopping and buying patterns that it collects from the advertiser's website.

ChoiceStream的广告产品专注于利用从广告客户的网站，收集数据购物和购买模式，来为每个消费者创造个人化的横幅广告。

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Earlier in his career, Kinnier was a product manager at Google, on both the consumer and advertising sides of the company.

FORBES: NEA Names Former Google Exec Alex Kinnier Partner

The other area that the purely technical PM may be challenged is the formulation of an eco-system, where a consumer product is the foundation for revenues from other apps, like downloadable games, or advertising.

FORBES: The Product Manager as the Digital Industry's Rock Star

Whether through advertising, event sponsorship or product placement, entertainment has long been a key element in consumer engagement.

FORBES: Pepsi Can Dream About Entertainment Reversing Share Loss