Marketers will focus more on the entire consumer experience to build and foster a long term relationship with a consumer as opposed to just that initial purchase phase.
Ando's comments suggest that the early adopter phase of home networking is over, and that consumer electronics companies like Sony and others are going to start pushing networks for the home in a big way.
The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.