Telephia USES its unique measurement tools and large-scale consumer panels to completely understand the digital consumer's behavior, attitudes and experience.

Telephia公司运用了独特的测量工具和大面积的消费者群组才能完全理解数字消费者的行为，态度和感受。

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As the media environment fragments, campaign and audience measurement must adopt a unified, Multi-Platform view of the consumer.

随着媒体环境的碎片化，消费者和受众测量必须采用消费者一个多平台视图。

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Theoretic analysis and field measurement results indicate that the consumer watt hour should not be the energy consumed actually but the fundamental energy in consideration of harmonic energy loss.

理论分析和现场实测结果表明，考虑到电网谐波能耗时，所有电力用户的计费电量应是该用户从电网吸收的基波电能量，而不应是用户实际消耗的电能量。

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On the eve of Facebook's public stock offering, consumer-measurement company Nielsen has released figures showing that, although the United States has the most Facebook users, higher percentages of the population can be found in other countries.

MSN: We love it, but US isn't the most Facebook-addicted country

The benefactors of the uncertainties that retail banks have about how to use and measure social media effectiveness are likely IBM, SAS, SAP and Microsoft and could provide a watershed year for a slew of nimble-footed specialist firms who are building business to consumer (B2C) enterprise grade measurement and engagement tools.

FORBES: Why Banking Tech Needs To Get With The Times

The big global firms certainly have invested in departments focused on brand-building and consumer engagement via the primary social channels (mostly prodded by their forward-thinking, marketing and measurement-driven clients at CPG companies).

FORBES: PR Agencies' Lost Year?