Major League Baseball and T- Mobile jointly announced Tuesday at the 2013 International Consumer Electronics Show in Las Vegas that T-Mobile is now the Official Wireless Sponsor of MLB, and old-fashioned wall-mounted phones in dugouts and bullpens will be replaced with new wireless phones, giving managers greater flexibility and clarity.
And consider that the NFL is an immensely valuable entertainment brand, generating ridiculous profits for the league and 32 team owners, just like Coca-Cola or Kraft cheese in the consumer package space.