The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.

消费者决策过程的理论是指，消费者为了满足某种需求决定购买商品的过程。

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Based on consumer decision-making process theory, this paper, the media portfolio strategy, both hard and soft tactics and strategy in a timely manner appropriate strategy.

在综合分析各种因素的基础上，本文提出了媒体组合策略、软硬兼施策略和适时适度策略。

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Mapping consumer insights into the decision-making and buying process.

在决策和购买流程中定位客户内在需求。

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What information sources drive the consumer decision-making process?

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In this decision-making process, the consumer usually visits several different sites which have different purposes in the purchasing cycle, using a different set of tools at different stages.

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