Combined with random utility model and several market and product factors, a consumer choice model was developed in this chapter.

在第二章中，首先从离散选择模型出发，结合随机效用模型和多种市场与产品因素得出一个汽车市场的消费者选择模型。

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Unlike traditional businesses, where you may have a choice about whether or not to use a data-ubiquity business model, in Consumer Web businesses, there is usually no choice.

FORBES: Can You Use Big Data? The Litmus Test