(三)Kotler 将市场区隔分为二大来源,一为消费者特征(consumer characteristic)包括地理、人口统计、心理特征三类变数,另一为消费者反应(consumer response)包括使用时机、利益寻求、品牌与忠诚度等行为性变数...
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consumer s characteristic 消费者特征
consumer ' s characteristic 消费者特征
the characteristic of Chinese consumer 中国消费者心理特征
Secondly, pay more attention to the influence of consumer characteristic to all latent variables and by demonstration, test the influence degree of social economics characteristic of population and personality metal characteristic.
其次,重点分析了顾客特征对模型中各潜在变量的影响,通过实证分析,验证顾客的人口社会经济特征和个性心理特征对各潜在变量的影响程度。
参考来源 - 顾客满意度模型研究·2,447,543篇论文数据,部分数据来源于NoteExpress
However, the recursive composition characteristic of SOA complicates this further: the consumer is often another service and consequently is in no position to resolve the issue [4].
然而,SOA递归组合的特性使得情况进一步的复杂化:消费者常常是另一个服务,因此也不是解决该问题的合适位置[4]。
Color whether one open consumer invisible key of soul is the most important outside characteristic of the products too, It give low cost that products create function of high added value surprising.
色彩是一把打开消费者心灵的无形钥匙,也是产品最重要的外部特征,它给产品所创造的低成本高附加值的作用是惊人的。
The product benefit already may be the product itself inherent characteristic, when may be the consumer uses the product the feeling.
产品的利益点既可以是产品本身固有的特征,也可以是消费者使用产品时的感受。
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