As the world moves from a production-centric model of industry to one focused on consumer requirements, design and creativity become ever more important.
随着世界从以生产为中心的行业模式转向以消费者需求为中心的行业模式，设计和创意变得更加重要。
In another response to the question, Michael Poulin says consumer-centric nature of SOA forces the top-down approach.
在对该问题的另一则回复中，Michael Poulin认为SOA以用户为中心的本质迫使了自顶向下的方法的使用。
Common characteristics: self-service customer acquisition, consumer focused, product centric, fast execution, often automize a manual process.
共同特征： 自助式服务，自然获取用户， 面向用户，产品为中心，快速执行，往往有能大大提升效率的自动化流程。
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