They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.

社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。

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Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.

其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。

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Consumer spending has faltered in the face of a squeeze on household budgets and tighter credit.

消费支出已经动摇在面对压力和家庭预算紧缩信贷。

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The heavier burden of debt-servicing costs will constrain consumer budgets over the next year or so.

ECONOMIST: Economic prospects

Analysts say more government spending on such social programs will be required to free up household budgets for consumer spending.

NPR: China Reports Stronger April Trade Growth

WebMD said it has historically seen a seasonal pick-up in ad sales in the fourth quarter when drug and consumer products companies use up their remaining promotional budgets.

FORBES: WebMD Issues Q4 Warning; Shrs Need Medical Attention