Risk Perceive Theory is one of the important aspects of Consumer Behavior Theory.
感知风险理论是消费者行为理论的重要内容之一。
The consumer behavior theory is extended to buyer behavior of imperfect competition.
将消费者行为理论推广到非完全竞争的买方行为。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
本文基于消费者行为理论中的消费态度模型,在文献回顾的基础上,探索了大学生购买电脑的影响因素。
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