"The reason for the slowdown [in sales growth] is not a lack of purchasing power but a lack of consumer confidence," says Xu Zhengfei, marketing director for the Suning chain of appliance stores.

“销售增长减缓的原因并非出于缺乏购买力，而是缺乏消费信心”，苏宁电器销售总监许正飞(音)表示。

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Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products.

最近的消费研究报导指出，美加地区的电器市场中有百分之四十以上是高效率的组合型商品。

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Our products are able to be used for lighting, interior decoration, solar, furniture surface, nameplate, automotive, consumer electronic product and home appliance.

产品广泛应用于灯具照明、工艺品、电子消费品、家用电器、各种标牌、家具、室内装潢等行业。

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Today, Apple is construed as a consumer appliance maker, and Google sells advertising to GM and Ford, among others.

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It sends a message to your pager every time your credit or ATM card is debited, your front door unlocked or your television set or any other consumer appliance switched on.

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The company has also branched out into air-conditioners, which it hopes will become China's next consumer-appliance fad.

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