The best way to get feedback is to give the stakeholders something that they can play with, so they can see the journey which a user or other consumer might take and refine their initial ideas.
得到反馈最好的方式，是给干系人一些他们可以实际操作的东西，他们可以体会用户或其他消费者的体验，并调整他们最初的想法。
But unlike open source, social media has thus far primarily been a consumer play and is only now being explored by enterprises.
但同开源不同，社交媒体目前主要是消费者的舞台，对它开发利用的也只有企业。
Institutional leaders will be those that harness a consumer triple play convergence (acquisition, retention, conversation) and cross-product, cross-channel orchestration.
机构领导人将会是那些利用消费者三重作用聚合效应(招揽、挽留、对话)以及跨产品、跨渠道协同效应的人。
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