The connection would have eluded most database-searching tools, which require at least one perfect match to construct a thread of related transactions.
When you trust yourself enough, you will find you can more effectively identify the connection points that exist within your decision making tools and this will enable you to get the most productivity and output from each tool.
The university team is confident enough that it's talking to major companies about using the codec for post-production tools, and sees it spreading to mobile devices where connection speeds and storage are at a premium.