Still, sales outpaced the industry average last year, and should grow even more this year when Ford Motor Co. rolls out its first minivan since 2006, the Transit Connect Wagon.

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Mr. Baca will be helped in that effort by Battery Dance Company and its founder, Jonathan Hollander, whose team-building workshop "Dancing to Connect" has been presented in 24 countries since 2006, often with the help of the State Department or embassies.

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