It has to be clear, concise and relevant.
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concise and relevant
简明扼要，切题
以上为机器翻译结果，长、整句建议使用 人工翻译 。
We need to look at each channel holistically and mine the data to give consumers what they want: marketing content that is relevant, concise and consistent across the ever-expanding array of digital channels.
FORBES: Are You Using Multi-Channel Campaign Management to Lead?
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