Design has played a crucial role in the brand concept from restaurants to the overall environment, the development of dishes, etc., are all designed to garner power and influence.

设计在其中起到了至关重要的作用，从品牌概念到餐厅整体环境，再到菜品的开发等等，无不闪现设计的力量与影响。

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The brand equity concept means that brands are worth monetary value to companies.

品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。

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They begin to hire corporate identity consulting firms to align the brand design and brand concept.

他们开始聘请CI咨询公司来调整自身的品牌设计和品牌理念。

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Brand gives your salespeople a competitive edge in addition to price and gives sales and marketing a shared interest in the concept of brand.

FORBES: Sales and Marketing Together at Last

The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.

FORBES: For the Discriminating Body-Piercer

With the Damon acquisition Thompson will try to apply his separate-brand concept to big, complicated motor homes.

FORBES: Lord of the Rigs