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The concept is certainly familiar, and functions in much the same way as a QR code, generating flashing light that's invisible to the human eye instead of a cumbersome 2D square.
ENGADGET: NewsFlash uses high-frequency light to transmit data from iPad to smartphone, we go hands-on (video)
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Garmin's new multi-controller concept provides a new and unique way of controlling essential functions of an in-car infotainment system, such as audio, apps, communications and navigation.
ENGADGET: Garmin multi-sensor controller concept replaces touchscreen interface with in-console dial rig
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Murdock and his team pioneered the blendsourcing concept around the needs of software development, however, many business functions human resources, growth planning, and functional projects such as opening up a new channel or region are starting to recognize the promise of blendsourcing as well.
FORBES: 5 Steps To Successful 'Blendsourcing'