In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling.

最近，名人在儿童向广告中的作用常常被与主持销售的概念混为一谈。

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Although many books have mentioned the concept of cultural added value of advertising, but there is little research on it in China.

虽然广告的文化附加值这个概念在许多著作中都曾被提及，但目前国内却鲜有这方面的系统研究。

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Prophet do advertising design and production for cummins propaganda, which captures the company's concept and characteristics of the product, but also very creative.

先知命名为其子品牌命名并为康明斯做的广告设计和产品宣传，既抓住了公司的理念和产品的特性，同时还极富创意性。

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Altman thinks the virtual loyalty card concept is a better model for local advertising than search engines.

FORBES: Loopt Star Launches As A Virtual Loyalty Card

Advertising was based on a simple funnel concept called the Hierarchy of Effects.

FORBES: Why Media Planning Evolved into Connections Planning

But in concept, hashtag targeting is fairly similar to search advertising, and search ads most certainly do ring up sales.

FORBES: Here's A New Way You'll Soon Get Targeted For Ads: Your Hashtags