Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case.

因为康尼格拉集团认为这个产品会是一种冲动消费，所以让其在冷冻餐里脱颖而出非常重要。

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According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners, began with his own heart attack.

康尼格拉董事长查尔斯·哈珀表示，“健康之选”系列的冷冻产品源于自己的一次心脏病发作。

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ConAgra, General Mills, Kellogg's and Kraft recently raised prices for many of their wares.

近日，康妮格拉、通用磨坊、凯洛格和卡夫这些食品企业集体提价。

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The stocks he sold, such as Amgen and ConAgra Foods are traded at all-time highs.

FORBES: T Rowe Price Equity Income Fund Buy Low and Sell High: APA, AAPL, WU, JOY, NEM, Sells CAG, AMGN

Analysts generally think investors should stand pat on ConAgra, with seven of 12 analysts rating it hold.

FORBES: Earnings Preview: ConAgra Foods

ConAgra has already noted it expects a harder fourth quarter, forcing the company to soften its EPS outlook.

FORBES: Ominously High Input-Cost Inflation Hits ConAgra, Could Spread