Driven by the counter-intuitive economics of the Internet and computing technology, the spread of Internet Everywhere is deconstructing the supply chains in a wide range of once-mature industries, including broadcasting, telecommunications, mass media, computing and consumer electronics, to name just a few.
HP, Sun Microsystems (nasdaq: SUNW - news - people ), International Business Machines (nyse: IBM - news - people ) and Microsoft (nasdaq: MSFT - news - people ) are desperate to counter their customers' anger and loss of faith by proving they can make computing cheaper and more efficient.