The antitrust case is already having a significant impact on the public's perception of the consumer computer business as the players are being portrayed in a light that is hardly flattering for any of them.
Related and supporting capabilities include computer network operations, electronic warfare, deception, operations security (OPSEC), intelligence, perception management, psychological operations (PSYOPs), and public affairs.
In fact, the situation today could be very similar to the landscape computer manufacturers faced in the last quarter of 2008 when the meltdown in the financial markets led to a perception that demand would dry up.