Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.

品牌定位依赖于某种真正的优点或价值，这种优点或价值相比直接竞争者有明显优势，并且易于和消费者沟通。

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The paper analyses marketing environment, competitor and consumer of the supermarket, and then proposes countermeasures of marketing positioning.

文章结合案例，分析了中小型超市的市场环境、竞争者及消费者，提出了相应的定位策略。

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By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.

通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。

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WEB, and a number of insiders are betting that this extension will gain market share, positioning it as a viable competitor to .

FORBES: What New Top-Level Web Domains Will Succeeed?

Like its competitor, Alien Dalvik, OpenMobile is positioning its Application Compatibility Layer to OEM manufacturers rather than consumers.

ENGADGET: OpenMobile demos ACL for MeeGo, promises 100 percent compatibility with Android apps (video)