Because these are tech markets, constantly evolving and complex, most assumptions about the scope of these markets and competitive effects within them are imperfect at best.
This opens up more opportunities for businesses in the Hispanic marketplace, and those capitalizing on the power and scope of digital technologies will have a competitive edge.
But while technology would seem to make competitive differentiation within the airport more difficult, it is simultaneously increasing the scope for differentiation in the air, through the provision of ever more elaborate in-flight services.