Competitive environment analysis is to identify the characteristics of the market faced by enterprises and market opportunities.

竞争环境分析是为了识别企业所面对的市场特征和市场机会。

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Secondly make SWOT analysis about external environment, industries background, internal resources and competence, then sum up core competitive advantages.

接下来对保定钞票纸厂进行SWOT分析：企业的外部环境、行业、内部资源和能力，并得出核心竞争优势。

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So the author uses the method of environment analysis (SWOT) to make competitive strategies for THEIDI based on the theory of enterprise strategy management and marketing.

对此，笔者运用企业战略管理、营销管理等方面的理论，利用已有的工作经历，提出了采用环境分析法（SWOT分析法），研究三航院竞争策略的设想。

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