He began by simplifying the notion of competitive advantage and then created a new framework for companies to think about how to achieve it.

他简化了竞争优势的概念，并且为企业如何达到竞争优势塑造了全新的框架。

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Jesse Robbins, Chief Community Officer and co-founder of OpsCode, creator of the Chef systems integration framework for the cloud, pointed out in October 2007 that working such magic creates a competitive advantage.

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