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The competition was started in 1978 and has helped launch the careers of classical musicians including Natalie Clein, Alison Balsom, Benjamin Grosvenor and Emma Johnson.
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"There was not much competition when we started, but that's changed now, " said Ms. Robinson, adding that the company now has to compete against high-tech companies like Google Inc. talent.
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Meanwhile, SPARC--a worldwide alliance of research institutions, libraries and organizations that encourages competition--has started publishing rival journals.
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