The psychology of buying at auction still tends to favour the bidder in the room. He or she is part of the audience and can judge more easily whether competing bidders are approaching their limit.

在拍卖现场购买的心理特点仍然倾向助益屋内的竞拍者，竞拍者处在观众席中，所以更易判断同处一室的竞争者出价是否已接近自身极限。

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As we noted a week and a half ago, these licensing agreements were precisely why Microsoft was the one obvious bidder not competing for the patents — they didn't think they had to.

我们一周半以前提到的，正是这些许可协议明显使得微软不去竞争这些专利——他们不认为他们必须这么做。

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In the negotiations, he said, he tried to get each bidder to boost its offer by alerting it of more favorable competing bids.

NEWYORKER: Get Rich U.