People's trust in you consists of two key components: their belief in your competence and their faith in your character.

人们对你的信任包括两个主要部分：对你的能力的信心，和对你的性格的信任。

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A person is character personified only if he has enough creibility. Credibility is an essential attribute that is built on the elements of integrity, reliability, veracity, competence and commitment.

如果有足够的诚信，品质就会个性化．诚信是一个基本的特质，是建立在正直、可靠、诚实、能力和承诺的基础上。

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Honesty, good character, and competence usually build the bond of trust over time.

诚实、好的性格、能干等因素通常有助于这种关系的积累和建立。

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Ultimately, that bond is built on trust--in the entrepreneur's competence, character and empathy for his customers.

FORBES: Do Your Customers Trust You?

Conversely, character without competence means you could be trusting your mother to fly a 747.

FORBES: Trust: More Valuable Than Ever

Over time, your character, competence, and caring may be revealed by your actions.

FORBES: 15 Phrases That Build Bridges Between People