As you look around, the output from the camera appears on the heads-up display augmented with labels showing the location and distance of the nearby train stations based on the compass and GPS data from the goggles.

ENGADGET: Recon goggles gain Facebook integration and augmented reality at Google I/O (hands-on video)

As a result, we tend to disregard our internal compass and follow along, even when the data tells us otherwise.

FORBES: For the New Year: Learn to Trust Your Gut

In one of its first data analyses in May 2011, Startup Compass discerned that tech start-ups with two or three founders were most able to strike a balance between sticking to a plan and changing the direction of the business.

WSJ: Service Helps Start-Ups See Where They Stand